Stop Using Generic Prompts
The reason most AI-generated social media content is terrible is because marketers use lazy prompts. If you type "Write a LinkedIn post about AI," you will get a boring, generic essay that no one will read.
To unlock Claude's true potential, you need highly structured prompts that define the Role, the Tone, the Constraints, and the Action.
The Master "Brand Voice" Prompt
Before you ask Claude to write anything, you must establish your baseline context. Paste this into your Claude chat (or save it in your Claude Projects):
> "Act as a world-class B2B copywriter. For this session, you will write on behalf of my brand. Our tone is authoritative, contrarian, and concise. We use short sentences. NEGATIVE PROMPTS: Do NOT use corporate jargon, emojis, hashtags, or words like 'explore', 'synergy', or 'innovative'. Acknowledge you understand this brand voice."
The Campaign Generation Prompt (For High Story MCP)
Once your voice is set, use this prompt to trigger a full campaign directly into your High Story queue:
> "Launch a High Story marketing campaign for our new feature release: [Insert Feature Description]. I need 4 posts for LinkedIn and 4 for Twitter. Format them with strong hooks. Trigger High Story to generate accompanying 16:9 minimalist visuals in our brand colors (Navy and White). Schedule them to be published over the next 14 days."
The Repurposing Prompt
> "Read the attached blog post. Extract the 3 most surprising data points. Write a Twitter Thread summarizing these points. For the first tweet, write a curiosity-driven hook. Trigger High Story to create a Data-Visualization graphic for the first tweet. Add the entire thread to my publishing queue."
By combining strict guidelines with the execution power of High Story MCP, you guarantee high-quality, ready-to-publish content every single time.
What are the best prompts for Claude for social media?
The most effective Claude prompts for social media include: your brand voice description, target audience pain points, the specific platform and format, and explicit instructions on what to avoid. Vague prompts produce generic output.
How do I use Claude prompts with High Story MCP?
With High Story MCP active in Claude Desktop, campaign creation prompts directly trigger High Story's engine. Ask Claude: 'Launch a High Story campaign using [your brief]' and it handles copy, image generation, and queuing.
Can I save Claude prompts for reuse?
You can save prompts as Claude Projects (in Claude Pro) or as text files. High Story's brand voice settings also store persistent tone instructions so you don't repeat them every session.
Do these prompts work with ChatGPT too?
Most copy-writing prompts work with any LLM. The High Story MCP-specific prompts (campaign launch, image regeneration) require Claude Desktop with the highstory-mcp server installed.
A month of social media posts, ready to publish, in 2 minutes
HighStory reads your website and generates your Instagram, LinkedIn and Facebook posts with visuals, captions and a calendar. You approve, it publishes.
